Capii · True CAC calculator
What does a customer actually cost you?
Ads Manager stops at cost per call. Your business doesn't.
Drag the sliders to your numbers and watch what happens past the point where Meta stops looking.
Your funnel · drag to match your numbers
What Ads Manager shows you
Ads Manager's read: looks fine. This is the last number it will ever show you.
Your true CAC
$2,778
what one actual customer costs, spend ÷ deals closed
Cash collected
$86,400
True ROAS
2.88×
Run your numbers.
Your CAC is only half the story.
Behind the blur: how many of those calls actually show, where the deals fall out, the cash your funnel really collects, and the ROAS Ads Manager will never print.
Your six numbers and the CAC they produce, saved against your name so we can open the audit on your own figures.
Free · no sequence · no PDF gate
Definition
Ad spend ÷ signed clients with collected cash
Estimates from your inputs. Your CRM holds the real numbers... which is exactly the problem the loop fixes.
Questions, answered straight.
What is true CAC vs cost per lead in Meta Ads Manager?
Cost per lead (or cost per booked call) stops where Ads Manager’s visibility ends. True CAC is ad spend divided by signed clients with collected cash—what a customer actually cost you. This worksheet exists to make that gap obvious.
Is this calculator connected to my ad account?
No. It never asks for ad account access. You enter six numbers from last month; it does the math in your browser. Honesty first: estimates from your inputs, not a live Meta sync.
Which six numbers do I need from last month?
Monthly Meta spend, booked calls, show rate, offers made (of shows), close rate (of offers), and cash collected per deal. That’s enough to move from cost-per-call to a rough true CAC.
Who is this for — agencies, or firms already spending on Meta?
Firms already spending on Meta—especially tax/CPA and personal injury teams selling on consultation—who need true cost per client, not another agency dashboard. Agencies can use it; the beachhead is the firm buying the ads.
How is CAPii different from this worksheet?
This page is a free worksheet so you can see the CPL→true CAC gap yourself. CAPii is the one-time data layer that wires sales outcomes back into Meta so the algorithm can optimize for buyers and collected cash—not a calculator subscription.
What should I do after I see the gap between CPL and true CAC?
If the gap is large, don’t just raise budget. Read the day-7 and false-winners guides, then decide whether your account needs closed-won signal wired back. You can also request a 20-minute data-layer review with your own numbers in hand.
20 minutes, read-only access, run by the engineer who'd build your loop.